June 7, 2013 5:02 am
According to research conducted by ProMatura, a global market research and advisory firm specializing in 50+ consumers, active adult home buyers visit an average of 4.6 active adult communities before making a final purchase decision, and they visit the community that they ultimately choose an average of 3.8 times before making that final decision. Unless you’re Lori Rust and her husband Kevin Jordan.
Lori and Kevin began their search for the best retirement location at age 50. Six years, six states and thirty-five communities later, they believe they have found “home.” The two, living in Denver, Colo. at the time their search began, thought about the longevity of their careers and what they wanted to do with the rest of their lives.
“We’re both analytical people,” says Jordan, who is now working in real estate sales. “We needed to take the emotion out of the process and focus on things that would enhance our lives, and so we created a list of important characteristics and applied a weighted score.”
It wasn’t an easy process. Kevin, a New York native, wanted to be close to the action with cultural and retail offerings, while Lori, who grew up in Montana, wanted open spaces, beautiful views and clean air. “We started with a blank canvas,” says Kevin. We were willing to consider most everywhere in the country. We looked at the Carolinas, Florida, Texas, California and Arizona. We had to decide what areas would we enjoy, and then drill down to what state, what area, what community, and then the home. It ultimately has less to do with the house and more to do with everything else,” he notes.
Also among their many considerations were a warm climate, access to quality golf and the ability to get on the course during peak season. Plus, they wanted a good value that allowed them to live within their means and still enjoy the extras. And, they wanted to be in an area attractive to fellow baby boomers.
For this couple, as they looked ahead to the next phase of their life, being in an area appealing to aging baby boomers was important. They knew they wanted to be working and interfacing with this huge demographic, the first of the 78-million boomers began turning 65 last year. Baby boomers were born between 1946 and 1964 and 10,000 a day are now turning 65.
“When researching communities, one of the most illuminating things you can do is talk to the people who live there. You’ll learn more than you can imagine,” says Lori.
Below are some more important things to go over when searching for the perfect retirement destination:
-What are your weather and climate preferences?
-If interested, is there quality golf and the ability to get tee times in peak season?
-What is the average age of the residents?
-What is the proximity to commercial services, culture and restaurants?
-Is the cost of living reasonable?
-How well-built is the home?
-Do the onsite amenities, if any, match your lifestyle needs?
Published with permission from RISMedia.